Tour de France TV for Linda McCartney
More television exposure for the Linda McCartney Foods Cycling Team today. In
addition to the daily transfer rumours and gossip stories, Eurosport's live
coverage included a fifteen-minute interview with your favourite press
officer about next year's plans for the team expansion.
The feature comes hard on the heels of last week's Channel 4 programme, where
the link between the team, it's riders, the food company and the vegetarian
lifestyle were discussed in depth. Channel 4 are preparing another item
linked to the team to go in their half-time story slot before the race
finishes in Paris on Sunday.
The Tour de France may be the world's biggest bike race, but it's also a
giant trade show. Flesh is pressed, hands are shaken and deals are done. The
Linda McCartney team never seem to be far from the conversation, and the
first question is inevitably: are you going to be here next year?
The answer is: "Yes, we hope so!"
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